Matt Rhodes
Social business consultant and social media marketer. Marathon runner and travel blogger for fun.

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Well hello there

I'm Strategy and Planning Director at London-based social business consultancy FreshNetworks. I write here about social media and how it is changing the way we act as people and as brands. I also write about my travels at Travel Boy.

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AP Twitter account hacked, fake Tweet causes Dow to fall 143 points

AP Twitter account hacked, fake Tweet causes Dow to fall 143 points

April 24, 2013
by Matt
Social Data, Social Media

It wasn’t the first Twitter account to be hacked, nor will it be the last. But on Tuesday fake tweets from a hacked @AP account…

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'Ungoogleable' and the lexical creativity that digital is fueling

‘Ungoogleable’ and the lexical creativity that digital is fueling

March 29, 2013
by Matt
Linguistics, Social Media

The word ‘ungoogleable’ (or rather ‘ogooglebar’) was removed from a list of new Swedish words this week by the Language Council of Sweden. They had…

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Twitter communities are definable by the language they use

Twitter communities are definable by the language they use

March 16, 2013
by Matt
Linguistics, Social Media

Social media tools are a great way of building communities – they allow people to find others who share similar interests, passions and concerns. And…

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Welsh Government introduces scheme to teach safe use of social media in schools

Welsh Government introduces scheme to teach safe use of social media in schools

March 9, 2013
by Matt
Privacy, Social Media

The Welsh Government is to introduce lessons in the safe use of digital and social media tools to the curriculum. Schools are to give students…

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Lessons in innovation for political communications - what role for social?

Lessons in innovation for political communications – what role for social?

March 1, 2013
by Matt
Politics, Social Media

One of the films nominated for best foreign language films at the 2013 Oscars is a story of politics and advertising. ‘No’, tells the story…

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The Foreign Office's sensible, empowering social media policy

The Foreign Office’s sensible, empowering social media policy

January 12, 2013
by Matt
Politics, Social Media

Many organisations still feel that one of the biggest threats to them from social media is what staff, customers or others may say on it….

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How do you make client case studies truly engaging? Google knows how

How do you make client case studies truly engaging? Google knows how

December 19, 2012
by Matt
Social Media

For agencies and consultancies, client case studies tend follow the same format – they describe a problem that the client had, then describe in superlative…

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What London 2012 taught us about creating a sense of community

What London 2012 taught us about creating a sense of community

December 8, 2012
by Matt
Social Media

There are many memories that those of us who experienced London 2012 will take from this year and many of these will be very personal….

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Help me to crowdsource a mini-break in New York

Help me to crowdsource a mini-break in New York

December 6, 2012
by Matt
Social Media, Travel

Earlier this year I wrote about whether people would crowdsource personal decision making; would they let others (including people they don’t know) help them to…

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Dumb Ways to Die: How to make a public information film people want to share

Dumb Ways to Die: How to make a public information film people want to share

November 30, 2012
by Matt
Social Media

I remember as a child being sat in front of a TV at school to be shown a public information film about people being killed…

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Matt’s Marathons 2013

In 2013 I'm running (at least) 2 marathons and 5 half marathons. From Stockholm to Loch Ness. I'm raising money for NSPCC along the way.

You can find out where I'm running and even sponsor me here.

What I write about

  • Social Media (41)
  • Social Data (11)
  • Privacy (6)
  • Politics (3)
  • Running (2)
  • Linguistics (2)
  • Research and Statistics (1)
  • Social Media Thinking (1)
  • Travel (1)
  • Personal (1)

What I’m saying on Twitter

  • That’s 5% of Labour MPs, 6% of Lib Dems and 42% of Tories voting against #EqualMarriage: newstatesman.com/politics/2013/… 2 hours ago
  • Who voted against #EqualMarriage? List of 128 Tories, 14 Labour and 4 Lib Dems here: newstatesman.com/politics/2013/… 3 hours ago
  • Walked home following two men holding hands. For all the #EqualMarriage machinations, surely there is no greater sign of love than this act. 4 hours ago
  • RT @ctpoulton: Lovely drinks w @mattrhodes in #kingscross - looking lovely tonight. Very excited abt running #sthlmmarathon with him http:/… 4 hours ago
  • Drinks and discussing Stockholm marathon tactics with @ctpoulton #stockholmmarathon #sthlm42 6 hours ago

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